HellOnHeels.net

the client

Hell on Heels is an up-and-coming rock group who needed their site to communicate with both fans and music promoters.

the challenge

Audiences move quickly and entertainment sites rely on fresh-time based content. To keep their fans involved and get them current information about upcoming shows, Hell on Heels needed to update the site themselves. They also needed a design that conveyed the hard-driving style of their music yet reflected the high quality of their musicianship.

the sureblue solution

We created a sexy, rock-and-roll look to the site with artful stock photography. The clean lines and elegant typography of the design combine with fast-loading code, communicating the technical artistry of the musicians.

The band wanted to update the site themselves as much as possible but not learn any web programming. We used a limited (but free) content management system that allows them to change front page and gigs information. Because it's web-based, they can log in and update the site wherever they are -- which they find very handy on the road.